This is what John M said after reading my book...
Do you want to multiply the number of people who buy from you AND without having to resort to under handed or "brute-force" selling techniques?
Yep, stupid question because ABSOLUTELY that's what you, I and every other marketer out there wants, right?
Unfortunately some people will never manage to do it
Because the just create or promote products and try to sell them in the same way as everyone else in their niche
And that's crazy if you ever want to make some money.
So why make it harder for yourself?